Director of Performance Marketing

The Director of Performance Marketing will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid media, including experimentation, conversion rate optimization, and innovative acquisition strategies.

Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility.

This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation.

This is an in-person role requiring 5 day/week in our NYC office (Gramercy).

Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results
Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices
Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals
Familiar with Marketing Automation and Attribution tools
Knowledge of advanced data analysis tools/languages such as SQL and Python
Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making
Excellent analytical and problem-solving skills, with a data-driven approach to decision-making Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously Strong communication and presentation skills, with the ability to convey complex information clearly and concisely Experience with marketing automation platforms and CRM systems

A passion for cultivating authentic connections
Individuals who embody a winning attitude
A mindset fueled by curiosity
Determination to hustle and overcome challenges
An infectious enthusiasm and adaptability
Boundless energy and relentless tenacity